Marketing

You want to spend your marketing budget as efficiently as possible. With the Dutch Addresses and Buildings (AGN) database, you can manage your costs proactively, because it gives you insight into zoning data and construction year information for specific addresses. That’s handy for B2B marketing, but can also help you select an area where consumers live. You can even focus on particular sectors, ranging from offices, shops, and healthcare to industry and educational and sports institutions.

It is important to have a clear picture of the districts of your franchisees, your collection areas, or distribution areas. You may, for instance, want them to be evenly distributed. Geodan’s Area composer service will help you do just that. After the area has been mapped out, you can change the district at any moment. The map can also be viewed by any employee who you give access to the interactive map viewer, relegating discussions about areas and associated targets to the past.

If your target audience is hard to fit into fixed borders, you can make use of this dataset with different administrative boundaries, such as municipalities, zip code areas, districts, or Bundesländer. Naturally, the sets contain accompanying statistical characteristics.

Do you have your marketing sights set on owners of specific buildings, such as homes that are suitable for solar panels, homes with flat roofs, detached homes, or apartments? Or business premises with a certain minimum surface area or a certain number of stories? The Dutch Building Properties dataset lets you do just that, as it contains building heights, building types, and roof types, among others, for every property in the Netherlands. That’s a lot of data, but we’re happy to help you make a selection, so you’ll only get the information you need.

Do you want to know the characteristics of a target area, because you’re looking to distribute printed material or you carry out door-to-door collections? With the Spatial Queries service, you can easily request customer or household characteristics from a selected number of areas. Your selections can also be easily exported as an Excel file

Do you always want the most up-to-date version of the zip code map? At all levels: from 2 to 6-position zip codes? Geodan’s zip code maps let you do just that. You can use these in Geographic Information Systems (GIS), BI systems, or in your own (web) application to make geographic analyses a lot simpler. From displaying your customer turnover by zip code area and visualizing your service area to mapping out districts. You can choose from a basic version or more complete variants, custom-made for your organization.

In our distance matrix, you’ll find all travel times and distances to and from all zip codes in the Netherlands. The standard version is available for cars at the zip code 4 and zip code 5 level, but custom tables are also possible for other modes of transportation or other countries, for instance. Ideal for use in HRM systems to determine travel expenses, or to determine travel times and distances between different areas in the logistics sector.

Looking for more information about the demographic characteristics of a certain area or neighborhood? Simply link your own zip-code-level data to neighborhoods and districts known to Statistics Netherlands. We’ll get you all the characteristics that are available at that level and provide all data in a single, handy overview.

Geodan offers a standard map library with data for GeodanMaps customers, including administrative layouts, such as zip code and municipal boundaries, as well as all addresses and buildings, building types, energy data, and demographic data at the zip-code level. Aside from that, it’s easy to add your own data for a handy, complete overview.

GeodanMaps lets you code your own geodata using an Excel file. From zip codes and addresses to coordinates, addresses, and neighborhoods; they are all converted into separate map layers, allowing you to visualize your own data on a map and gain new insights. This information is also easy to share with others.